Structure Update for SEO tutorial

I updated some content pages and added new topics. To give a better overview I decided to give your SEO tutorial a new structure. I devided all tutorial steps into on-page-optimization and off-page-optimization. So don’t be surprised 😉


How search engines search for results and rank them

Why a high word density? (see as well Tutorial step1)

The is a quite nice artical by Matt Cutts about How does Google collect and rank results?
The following quote describes the approach of a search engine in a descriptive way:

Pretend that you’re a search engine. Pick a query like civil war or recycling or whatever you want. Search for the phrase on Google, pick three or four pages from the results, and print them out. On each printout, find the individual words from your query (such as “civil” and “war”) and use a highlighter to mark each word with color. Do that for each of the 3-5 documents that you print out. Now tape those documents on a wall, step back a few feet, and squint your eyes. If you didn’t know what the rest of a page said, and could only judge by the colored words, which document do you think would be most relevant? Is there anything that would make a document look more relevant to you? Is it better to have the words be in a large heading or to occur several times in a smaller font? Do you prefer it if the words are at the top or the bottom of the page? How often do the words need to appear? See if you can come up with 2-3 things you would look for to see if a document matched a query well. This can help students learn to evaluate website relevance the way a search engine would evaluate it so that they can better understand why a search engine returns certain results over others.

This might show why I mentioned the point of the high word density.But you should be careful. Do not overstate it!

Ways of getting internet users to visit your website

There are 3 different ways for visitors for getting to a website:

1. using the direkt URL e.g. “”
2. using a hyperlink (that is a link from another- to your website)
3. using keywords e.g. “students seo” and search engins as google, yahoo, bing

In the beginning you will probably get the most visitors because of no.1 , when you tell friends or your family from your webpage. These will be only a small number of visitors. For getting people as a result of no.2, you need someone who wants to link to your website. This may lead to a higher number of visitors, at least if this page is more popular, but probably still not enough. This leads to the need of no.3. People have to find your website by using search engins. It requires that your website is found by some keywords. So far, so good, but what is the connection to SEO?

The importance of SEO

Why is SEO important?

Nowadays it is usual that almost everyone ‘googles’ a lot of things and uses different search engins to get for example a short overview about a topic as I know from my own experiences as a student.Other reasons for useing search engins is to get the current news or the new offers of an onlineshop and so on. Just think about your own behaviour.

To sum up: People want to inform themselfes within a few seconds!

They don’t want to search too long for a topic maybe they wouldn’t even have enought time for that. Have you ever visit more than the first two or at most three pages on google when you are looking for an helpfull link? I don’t think so, probably you have rather changes or spezified your keywords to get better results. Don’t you?

So if you want that people notice your website, the primary step is that you have to be on the first pages in an search engine. But how can you achieve this goal? SEO will help you 😉

students seo online tutorial



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