Step1: topic, keywords
the topic, target group and keywords
First of all you have to think about the topic which you will present and who you want to adress- the target group.In these case this are students, as the title already shows.
The first step is to choose a layout, which adresses the target group (here:students).
Afterwards it is necessary to try to behave as these target group and think about how to descripe the topic in a few words e.g. which words they would use to find the information they are looking for. These words are neccessary because people only use keywords to find a certain topic.
You should use these special words as often as possible (mainly in the beginning) in:
- the title
- the first 160-200 words
- different tags
as you can see in the following picture